Waterstones Brand Movie

 

Brand movie to show off the new brand for Waterstones and the idea behind all the different ‘W’s.

 

The W’s were already designed in 2D by various different illustrators and designers.

 

It was our job to bring them all together and create animations and extra scenes for the various quotes dotted throughout the animation.

 

The movie was created using CGI – stop motion – Video footage of a photocopier and some fake blood!